What the heck is branded photography?

Branded photos level up your business in more ways than one

They say a picture says a thousand words. And while I believe that is true, it is really up to you to determine if those words are going to be singing praises about your brand or warding potential clients off.

What is branded photography?

Photography and visual direction should be covered in your brand strategy. Photos you use for products, social media, advertising, and marketing say a lot about your business. Your brand strategy should include photography styles; are your photos going to be moody, dark and grungy, or bright and rich? Are your photos going to have models, real employees, or yourself in them? What about your product photos, what will they include?

All of these decisions will impact the way customers interpret your brand and message. Investing in professional photography and letting your photographer into your brand strategy will change the way you do business.

Why do I need branded photography?

When I tell you business will become so much simpler after branded photography, I am not kidding. Not only will you save time trying to get the perfect iPhone photo of your products or worrying about how to run the self-timer on your phone for shots of yourself, but you will also find your customers responding to your imagery quicker.

Showing your face in your business is pertinent, and professional photographers will always do their best to highlight you! No more wasting time trying to get the perfect angle in the good light and then hating all of the photos you took - leave that to the professionals. Plus, having professional photos will be a major confidence boost, you’ll be dying to get them seen! It’s a win all the way around.

Have I convinced you to invest in professionally branded photos yet? I sure hope so! Here are a few of my favorite brand photographers you can use:

Kaylee Lynn Creatives

Kaylee is based in Fort Worth, TX but will travel. She shoots clothing brands for the most part and specializes in the western industry.

Check out her website

Kristen Schurr Photography

Kristen is based in Ekalaka, MT but seems to be on the road constantly. Kristen specializes in lifestyle brands, companies, and businesses within the agriculture industry. She is also a past b.Creative client and is a joy to work with!

Check out her website

Paige Wallace Photography

Paige lives in small-town Iowa, but travels the country for farm and ranch photo and video clients. Paige has a bright, crisp style that is becoming of many different brands. Paige also shoots weddings that have the PERFECT ag flair!

Check out her website

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