South Dakota Beef Industry Council


Working with the South Dakota Beef Industry Council, we created a video campaign for May Beef Month. We interviewed ranchers and cattlemen in the state to share their story with consumers.

I did week-long shoots with SDBIC in 2019 and 2021

Scope of Work


VIDEOGRAPHY ✦ STORYBOARDING ✦ INTERVIEWING ✦ EDITING

Tierney Ranch

An interview with Paul Tierney and Family on their South Dakota Ranch. We talk about life after rodeo for Paul, and what it meant to live a life of ranching in South Dakota.

All footage shot & edited by Rural Creative Co. Interviews and storytelling by Rural Creative Co.

SDBIC Jr Beef Ambassadors

SDBIC Executive Directory, Suzy Geppert takes us on a road trip across South Dakota to meet with beef producers, while JR Beef Ambassadors show us their hometowns.

All footage shot & edited by Rural Creative Co.

Cowan Ranch

Willie and Loretta Cowan show us around their family ranch and talk about homesteading, raising a family, and the future of the beef industry in South Dakota. Willie’s son, Casey, also talks about the beef industry from his perspective as a rural banker and what the future holds.

All footage shot & edited by Rural Creative Co. Interviews and storytelling by Rural Creative Co.

For more videos from the South Dakota Beef Industry Council project, visit their YouTube or Facebook for the full campaign.

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Rural Creative Co. offers creative partnerships to help you take your business to the next level. That means we are side-by-side with you in the nitty-gritty of your build-up. We’re not just contract help, we are your partners in businesses and growth.

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